The Rise of Chinese Douyin Makeup: Trends, Techniques, and How to Achieve the Look

The Rise of Chinese Douyin Makeup: Trends, Techniques, and How to Achieve the Look

The Rise of Chinese Douyin Makeup: Trends, Techniques, and How to Achieve the Look

 

Chinese Douyin makeup is quickly becoming popular in the beauty world. This style is known for its fresh, youthful, and doll-like appearance. Named after Douyin, which is like TikTok in China, this trend highlights bright, glowing skin, soft yet clear features, and a charming, fairy-like look. If you want to try this trending makeup style, read on for the latest trends, essential techniques, and product suggestions!

 

What is Douyin Makeup?

Douyin makeup is inspired by Chinese ideals of beauty that promote youthful, delicate features with a smooth, porcelain-like finish. Unlike Western makeup trends that focus on strong contouring and bold eye looks, Douyin makeup uses soft shapes, blurred lips, and a dreamy, innocent feel.

This trend has become very popular on Xiaohongshu and other Chinese social media platforms, where influencers and makeup artists are mastering techniques to make the face look naturally glowing and subtly shaped.

Key Features of Douyin Makeup

 

1. Glass Skin with a Porcelain Finish

 The base of Douyin makeup is light, dewy, and flawless.

 How to achieve it:

  •  Use a hydrating primer to create a smooth canvas.
  •  Apply a lightweight foundation or BB cream with a dewy finish.
  • Use a brightening concealer to highlight the under-eyes and high points of the face.
  •  Set with a finely milled, translucent setting powder to keep everything in place.

2. Doll-Like Eyes with Subtle Definition

The eyes are soft yet wide and expressive, often enhanced with shimmery pastel or neutral shades.

 How to achieve it:

  •  Apply a soft brown or peach-toned eyeshadow as a base.
  •  Add glitter or shimmer to the inner corners for a brightening effect.
  •  Create a subtle puppy eyeliner effect (slightly downward wing) to enhance the innocent, doe-eyed look.
  •  Use a thin coat of mascara to lengthen lashes, focusing on a wispy effect.

3. Flushed Cheeks for a Youthful Glow

 Douyin makeup embraces a soft, natural blush effect that mimics a romantic flush.

 How to achieve it:

  •  Apply cream or liquid blush in pink, peach, or soft coral shades on the apples of the cheeks and bridge of the nose.
  •  Blend upwards towards the temples for a lifted effect.

4. Blurred, Gradient Lips

 Lips are soft and slightly blurred, creating a delicate, romantic feel.

 How to achieve it:

  •  Apply a lip tint or matte lipstick in a rosy, pink, or red shade.
  •  Use a cotton swab or fingers to blur the edges, focusing the color in the center.
  •  Add a gloss or lip oil for a juicy, hydrated finish.

5. Subtle Aegyo Sal for a Youthful Look

 Aegyo Sal (small puffy under-eye area) enhances a cute and youthful expression.

 How to achieve it:

  •  Use a light beige or shimmery eyeshadow to highlight the natural puff under your eyes.
  •  Lightly contour below the puff with a soft brown shadow for a 3D effect.

     

Top Douyin Makeup Products to Try

If you want to achieve the perfect Douyin makeup look, here are some must-have products:

     1. Foundation

    2. Blush and Highlighter

     3. Eyeshadow

      4. Lip Products

Why Douyin Makeup is So Popular

This makeup trend is not just about looking beautiful it reflects a cultural aesthetic of softness, innocence, and elegance that resonates with many people. The subtle enhancements and glowy finishes make it wearable for daily life, while the playful use of shimmer and color keeps it fresh and youthful.

Many beauty influencers and celebrities, both in China and globally, are embracing the Douyin makeup aesthetic, making it a must-try trend for 2024!

 

Final Thoughts

 

Douyin makeup is a perfect blend of romantic, youthful, and dreamy beauty that enhances natural features without looking overdone. Whether you’re new to this style or a seasoned beauty lover, experimenting with these techniques can add a fresh, modern touch to your makeup routine.

Would you try Chinese Douyin makeup? Let us know in the comments and share your favorite products!

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